Talking About Your Cause

Wednesday, September 14, 11:30 am – 1:00 pm

This highly interactive workshop will unravel the process of a face-to-face conversation about giving. You'll gain a fresh perspective on your message. You'll learn how to respond to common reactions to a gift request. You'll leave with practical methods you can use to prepare yourself and your fundraising team. Come ready to contribute, listen and interact, learn and even have a little fun! Guest facilitators Duanna Osting, Daybreak; and Cathy Ponitz, CareSource Foundation. Thanks also to Marianne Gorczyca, CFRE, The Hodge Group, for her guidance in developing this program.

Can't wait to get started? Here's a great article, Asking the Right Person for the Right Amount by Kim Klein, via The Nonprofit Quarterly.

Writing to Make a Difference: How to Create Marketing Materials that Get Results Friday, September 23, 11:30 a.m.-1:00 p.m.   Presented by Dalya F. Massachi, author of the award-winning book, "Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact."

Effective writing is clear, concise, and engaging -- and prompts your readers' critical thinking and action. It also leaves them wanting more. But how can you make sure that your words "land" as you intend? Wouldn't you like some strategic tools to help you write more efficiently, creatively, and confidently?

Join Dalya to explore how to plan, draft, and edit polished pieces that will help you reach a whole new level of effectiveness. You will learn:

1. The ABC's of copywriting, including understanding and advancing your "brand", understanding your intended readers and their needs, and focusing on the benefits you offer
2. The top 5 characteristics of effective writing and how to apply them
3. What to look for when editing your piece, and how to give constructive feedback to others

You will leave inspired and equipped with at least 5 powerful tips to begin using immediately!

* Book signing after the program! 

* Bring a brief marketing/fundraising piece and get on-the-spot feedback!

Can't wait to get started? Check out Dalya's article, Making Your Case: Writing from the Donor's Perspective, from the latest issue of the Grassroots Fundraising Journal.

Looking Ahead...

• Your Message: Your Key to Success with Ken Hershberger, Hershberger Fundraising Consultants, LLC - October 12, 11:30 a.m.-1:00 p.m.
• Generational Marketing: Targeting Your Volunteer Recruitment with Nicolette Winner, HandsOn West Central Ohio - November 9, 11:30 a.m.-1:00 p.m.
• Effective Meetings with Fred Bartenstein, Fred Bartenstein & Associates, LLC., former president of The Dayton Foundation and Victoria Theatre Association - November 30, 11:30 a.m.-1:00 p.m.