New Books - May 2010

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New Books

New Books - May 2010

May

2010

New Books - May 2010

Written by Genevieve Richardson

A social entrepreneur takes risks on new ideas and uses business discipline to change the world for the better. Beginners might find this book helpful. But there's more substance to the slightly older book, How to Change the World: Social Entrepreneurs and the Power of New Ideas by David Bornstein. For in-depth help, try the free e-book Business Planning for Enduring Social Impact. And here are numerous other resources suggested by the Social Entrepreneurship program at Duke University.

Finally! A book that will give telephone fundraisers bullet-proof confidence. This book covers all the details: getting the caller's attention, dealing with objections, and finalizing a gift. It's peppered with handy tips like: "Use the two-breath strategy for an effective ask. If a fundraiser can't make the proposal in a single - or at most a couple of breaths - shorten your text!" Also includes sample telephone scripts and a checklist to evaluate your own script's effectiveness.

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