"He is on the road to perfection in art whose work falls short of his ideal." -Leonardo da Vinci

Some people have said nonprofits put out a lot of lousy writing. They say we talk too much about ourselves and forget the reader. They say we can't get to the bottom line. Too many forgettable clichés, generalizations, jargon...

There is a better way! Dalya Massachi's book Writing to Make a Difference is the most thorough, practical, compellingly readable, downright inspiring guide to nonprofit writing that I have ever seen. If you write or if you edit writing by others—this book will help you do a better job.

Dalya generously shares the highlights of her book in this one-hour recording of a presentation delivered last month at Dayton Metro Library.