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Market Research is Critical to Small Business Success

marresearchIf you’re like most entrepreneurs, you ventured into the business world because you have a brilliant new idea for a new product or service you would like to sell. From the idea-stage, you moved on to finding a store front, designing a website, seeking funding for your new business.  But like many, you skipped over the MARKET RESEARCH step in your early planning days. And maybe things aren’t going so well now. Or maybe business is OK, but you’d like it to be better.  Good news-- It is never too late to do some market research.

Market research, whether done at the beginning of business building or somewhere in the middle, answers the following three questions:

  1. Who is the consumer interested in this product or service?
  2. What does the competition look like and what makes your business unique?
  3. How can you reach new or better customers?

Great questions but many entrepreneurs don’t know where to start when it comes to market research.

Dayton Metro Library to the rescue…

Market Research That Won’t Break the Bank will be held at The Entrepreneurs Center on Wednesday, November 9 from 9-11:30 a.m.  This is the last time this class will be offered in 2016 and seating is limited.  Since this program is hosted by the Small Business Development Center, you must call 937-281-0118 to register.
Please join me for a deep dive in to free resources the Library has to offer that can help you get a leg up through great market research information!

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