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So what? Who cares? Why you?

successThe Collider Project met for a tour and introduction to The Entrepreneurs Center earlier today. At the meeting, participants were asked to act like entrepreneurs, practicing steps in Wendy Kennedy's business planning process. Wendy Kennedy has created a highly effective model which asks innovators to answer the questions: So what? Who cares? Why you? about their potential business ideas. For more information about this planning process, visit For more information about the Collider Project, an exciting new group encouraging interaction among government, industry and higher education, visit

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