Marketing on the Internet allows you to reach a global audience at relatively little cost. Whether you call it e-Marketing, web marketing, online marketing or e-mail, using the Internet effectively can give you a competitive edge in business.

An Internet marketing campaign can allow you to address many marketing objectives, including:

Communicate your company's message about itself, your products, or services.  

Conduct research about customer demographics.
Sell your goods, services or advertising space over the Internet.

The Library has a variety of books on E-Marketing that will help you create an Internet strategy. These can be found under the Subject headings of Internet marketing.