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10
Dec
2011
Startup Weekend: How to Take a Company from Concept to Creation in 54 Hours
Written by Jeffrey Fortescue
Let's make one thing clear from the start. Very few people are ever going to take a business from concept to start-up in 54 hours. If you are the kind of person to do that you probably don't need to read this book. The Startup Weekend concept brings together developers, designers, marketers, and startup enthusiasts all in one place and creates an environment where pitches get made, teams get formed, and companies get launched all in a single weekend. If you have the time to travel to an upcoming event run by the Startup Weekend organization then your odds go way up of course, but if not, why read a book about it? Start-ups need to be nimble to survive. The ability to act quickly while thinking clearly with plenty of support is what the Startup Weekend concept brings to the fore, and reading about how they do their "no talk, all action" weekends may give you helpful insights for your own slightly slower paced start-up as well. You will understand why it's essential to build a team, how to be flexible, how to get a product to market faster and how to be immediately and continually adaptable. The tenets of the Startup Weekend business model are Adapt, Stay Lean, and Reiterate. If that sounds like your cup of tea, then Startup Weekend the book is for you.