Everywhere you look today you find evidence that business marketing has permanently changed.  From catchy television ads for daily coupon websites, to a favorite restaurant posting their daily specials on Facebook, to the fact that a substantial number of us make our first contact with a company via their website; business owners today have to keep track of marketing methods that didn't even exist a few years ago. The buyer-seller relationship has been changed permanently, and now the question is what to do to get in the game?  David Meerman Scott's The New Rules of Marketing and PR is one of the best known guides to these new methods.  Over a quarter of a million copies of the first two editions are in print and it's been translated into 25 different languages which gives you a sense of its popularity.  Now fully revised and updated the third edition describes how to use social media, online video, mobile apps, blogs, viral marketing and more to take your message directly to customers.